MTN, Africa’s largest Mobile Telecoms Network, has once again selected PLP to enhance its customer relationships. MTN Cameroon has contracted PLP to implement the 1Call initiative to their high value customers. The Telecoms industry in Cameroon is very competitive and MTN1Call programme is designed to attract new clients and retain them. MTN1Call is a comprehensive lifestyle management service. MTN1Call consists of a team of Lifestyle Managers at the customers disposal. From concerts tickets to emergency assistance, whatever the customer wants or needs it’s just 1Call or 1Click away. The on demand services that the customer benefits from includes MyPA, MyEntertainment, MyDestination and a number of others to create the MTN competitor advantage.