PLP for Customers

Loyalty Programmes

PLP Africa is the region's leader when it comes to top-quality customer loyalty programmes. What makes us successful is that we focus on people, we use the latest technology to create programmes specific to each client, and we create a customised solution that can be implemented and launched in as little as three months.

Programmes and services are tailored to local markets and conditions, as well as target audiences. High net worth clients may, for example, require different styles of services and negotiated benefits, compared to a more mainstream audience. Applications across sectors vary from basic discount programmes through to fully integrated acquisition and retention solutions.

Let PLP Africa be the power behind your brand. With our customer loyalty programme you have the tools to turn your customers into your biggest fans, and we have the experience to get people to love your brand and make it their number one choice.
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Some services available only in selected markets.


24HOUR ASSISTANT: A personal assistant is available all day, every day to organise, negotiate, find and deliver anything that is needed.
INFORMATION AND DIRECTIONS: A helpline is available 24/7 to answer all questions and to provide accurate information as immediately as possible.
VEHICLES: Get help buying or selling a new or used vehicle - at a competitive price - and get advice on vehicle finance and insurance.
TRAVEL AND HOLIDAY: A personal travel advisor is on hand to organise every aspect of a holiday or business travel, and to give valuable advice and tips.
HOME FINANCE: Free pre-qualification assessment, cash-back on loan amount, discount on bond registration attorney fees and one contact to handle everything.
INSURANCE: Make an informed choice on insurance products, with multiple quotes from independent insurance companies.
LEGAL: Experienced attorneys are available to provide counselling over the phone and standard legal documents can be downloaded.
FINANCIAL: Professional financial consultants will provide telephonic counselling on all financial matters.
DOMESTIC: Lifestyle managers will find experts in real estate, property rental and home repairs, and can help source home accessories.
WELLNESS: From gyms and trainers through to integrated on-site programmes, we can make wellness a vital part of any new programme.
ROADSIDE: With just one call, help will be dispatched immediately to assist with any emergency that has occurred while driving.
MEDICAL: Qualified professionals are available on a 24-hour helpline to provide emergency assistance and dispatch transport if needed.
HOME: Professional support is just one phone call away, and it’s available 24-hours a day, to solve any emergency that happens at home.

Case Study - Standard Lesotho Bank


In 2013 PLP designed a loyalty programme for Standard Lesotho Bank, with the goal of driving deeper engagement with their premium and private banking clients, acquiring new customers and ensuring the bank’s products were always “front-of-wallet”.


Our team created Blue Sky, a rewards and benefits programme that’s available 24/7 and where dedicated lifestyle managers will simplify a client’s life. Membership and usage of Blue Sky continues to grow and has proven to be an excellent source of publicity and exposure for the bank.